1935-38 R95 8x10 Linen Textured Premium Photos
Issued beginning in July 1935 through to at least 1938.
Offered by The New York Mirror and more commonly with The Movie Fan Newsletter as part of the "Emo Movie Club."
U.S. issue.
Each premium measures 8" X 10".
Printed on a linen-textured paper. A high quality paper stock with a linen type feel to it.
A large black & white image of the film star takes up most of the front. Typically star's name, studio and current film project are named in bottom border.
Backs are blank.
I am pretty sure that these premiums are the items given the notation "R95" by Jefferson Burdick in his classic The American Card Catalog
Images of Movie Fan advertisements on this page were donated by R95 collector Daniel in 2008. All R95 images are from my stock accumulated between 2004 to present over several different purchases (accounting for the different sizes of some scans).
The July 1936 edition of The Movie Fan that Daniel sent was a 12-page publication containing an advertisement for an album intended specifically to house these linen premiums (above right), as well as a checklist of the 88 linen photos issued 8 per month between September 1935 and July 1936 (further below).
During the last update of this page in 2008 it contained images of 178 different R95 Premiums plus reference to another 43, bringing the total number of known R95 Premiums to 221.
At this current update (2012) (2014) (2017) our gallery now contains 246 different images plus at the very bottom of the page are an additional 12 R95 premiums named by Daniel as being in his collection. Total number of known R95 Premiums thus: 258.
1935-38 R95 8x10 Linen Textured Premium Photos Gallery
The following gallery includes images of all R95 EMO Movie Club linen textured premium photos that I have seen. Well over 200 or them. Beneath the lengthy gallery you will current sales offerings, additional special themed galleries, and a text checklist with additional notations.
Just click on any image to open to full size and from there you can scroll through them all.
Special Gallery: In Memoriam
Checklist of 1935-38 R95 8x10 Linen Textured Premium Photos
Notes: All stars named in this checklist are pictured in the main gallery above; Listed alphabetically by last name; Some stars promote more than one film causing multiple listings. For those labeled "1 of 2 poses" there are two totally different premiums promoting different films. For those labeled "Identical poses" the premiums are exactly the same except a different film is named in the bottom border.
New for 2017 - I now have the dates of the first 13 mailings of the EMO Movie Club, July 1935 to July 1936, so I have appended this 'date of mailing' to the end of each item in the checklist where this information is known. As I added this info it did sort of unofficially confirm to me that these earliest pieces tend to be the most commonly seen photos.
Brian Aherne - Beloved Enemy
Ross Alexander - Boulder Dam (Identical poses) - February 1936
Ross Alexander - In Memoriam (Identical poses)
Gracie Allen - Big Broadcast Of '37
Don Ameche - One In A Million
George Arliss - Dr. Syn
Edward Arnold - Come And Get It
Jean Arthur - The Ex Mrs. Bradford - May 1936
Fred Astaire - Swing Time (1 of 2 poses)
Fred Astaire - Top Hat (1 of 2 poses) - August 1935
Mary Astor - Dodsworth
Mischa Auer - 100 Men And A Girl
Lew Ayres - Lady Be Careful
Wendy Barrie - Don't Bet On Love - February 1936
John Barrymore - Romance In The Dark
Richard Barthelmess - Down Memory Lane Series - June1936
Freddie Bartholomew - Little Lord Fauntleroy - April 1936
Alan Baxter - It Might Happen To You
Warner Baxter - Kidnapped (Identical poses)
Warner Baxter - To Mary With Love - June 1936
Wallace Beery - Old Hutch
Ralph Bellamy - Navy Wife - December 1935
Constance Bennett - Everything Is Thunder - June 1936
Joan Bennett - Big Brown Eyes - May 1936
Jack Benny - Big Broadcast Of 1937
Edgar Bergen and Charlie McCarthy - Goldwyn Follies
Joan Blondell - Miss Pacific Fleet - December 1935
Humphrey Bogart - The Great O'Malley
John Boles - Craigs Wife
John Boles and Jean Muir - Orchids For You - July 1935
Clara Bow - Down Memory Lane Series - May 1936
Charles Boyer - Garden Of Allah (Identical poses)
Charles Boyer - I Loved A Soldier (Identical poses) - March 1936
Olympe Bradna - Stolen Heaven
Bobby Breen - Lets Sing Again - June 1936
George Brent - God's Country And The Woman
Phyllis Brooks - Rebecca Of Sunnybrook Farm
Joe E. Brown - All Is Confusion
Tom Brown and Rosalind Keith - Annapolis Farewell - August 1935
Tom Brown - Rose Bowl
Virginia Bruce - The Great Ziegfeld - May 1936
Bob Burns - Waikiki Wedding
Bruce Cabot - Dont Turn Em Loose
James Cagney - Ceiling Zero (1 of 2 poses) - January 1936
James Cagney - Great Guy (1 of 2 poses)
Eddie Cantor - Ali Baba Goes To Town
John Carradine - Kentucky Moonshine
Madeleine Carroll - The General Died At Dawn
Lon Chaney - In Memoriam - December 1935
Ruth Chatterton - Dodsworth
Claudette Colbert - Maid Of Salem (1 of 2 poses)
Claudette Colbert - The Bride Comes Home (1 of 2 poses) - December 1935
Ronald Colman - The Man Who Broke The Bank At Monte Carlo - November 1935
Russ Columbo - In Memoriam - September 1935
Gary Cooper - A Gentleman Goes To Town - March 1936
Jackie Cooper - Tough Guy - February 1936
Dolores Costello - Little Lord Fauntleroy - March 1936
Joan Crawford - I Live My Life - September 1935
Bing Crosby - Double Or Nothing (Different pose)
Bing Crosby - Rhythm On The Range (Identical to Two for Tonight)
Bing Crosby - Two for Tonight (Identical to Rhythm on the Range) - September 1935
Danielle Darrieux - The Rage of Paris
Jane Darwell - 50 Roads To Town
Bette Davis - God's Country And The Woman (Identical poses)
Bette Davis - Special Agent (Identical poses) - September 1935
Olivia de Havilland - Charge Of The Light Brigade (Identical poses) - July 1936
Olivia de Havilland - Fours A Crowd (Identical poses)
Frances Dee - If I Were King
Dolores Del Rio - Accused - July 1936
Marlene Dietrich - Garden Of Allah
Richard Dix - Yellow Dust - March 1936
Robert Donat - The Ghost Goes West - December 1935
Brian Donlevy - Midnight Taxi
Marie Dressler - In Memoriam - November 1935
James Dunn - Bad Boy - October 1935
Irene Dunne - High Wide And Handsome (Identical poses)
Irene Dunne - Show Boat (Identical poses) - April 1936
Special Gallery: Down Memory Lane Series
Deanna Durbin - 100 Men and a Girl (Identical poses)
Ann Dvorak - Racing Lady
Nelson Eddy - Rose Marie - December 1935
Madge Evans - Pennies From Heaven
Douglas Fairbanks, Jr. - Having Wonderful Time
Frances Farmer - Rhythm On The Range - June 1936
Glenda Farrell - Gold Diggers Of 1937
Alice Faye - King Of Burlesque January 1936
W.C. Fields - Poppy - June 1936
Errol Flynn - The Charge Of The Light Brigade - May 1936
Henry Fonda - Trail Of The Lonesome Pine (Identical poses) - February 1936
Henry Fonda - Jezebel
Joan Fontaine - The Man Who Came Back
Kay Francis - I Found Stella Parish - November 1935
Betty Furness - They Wanted To Marry (Identical poses)
Betty Furness - Grand Old Soak (Identical poses)
Clark Gable - Call Of The Wild (1 of 2 poses) - August 1935
Clark Gable - San Francisco (1 of 2 poses) - May 1936
Greta Garbo - Anna Karenina - September 1935
Judy Garland - Everybody Sing
Janet Gaynor and Henry Fonda - The Farmer Takes A Wife - August 1935
Janet Gaynor - Small Town Girl - March 1936
Gladys George - They Gave Him A Gun
John Gilbert - In Memoriam - March 1936
Margot Grahame - The Informer (Identical poses)
Margot Grahame - Three Musketeers (Identical poses) - September 1935
Cary Grant - Wedding Present
Sigrid Gurie - Adventures of Marco Polo
Ann Harding - Peter Ibbetson - October 1935
Jean Harlow - China Seas (1 of 2 poses) - August 1935
Jean Harlow - Suzy (1 of 2 poses)
Sonja Henie - Thin Ice
Katharine Hepburn - Alice Adams (1 of 2 poses) - July 1935
Katharine Hepburn - Mary Of Scotland (1 of 2 poses) - July 1936
Hugh Herbert - That Mans Here Again
Phillips Holmes - The Chatterbox - January 1936
Miriam Hopkins - Navy Born - January 1936
John Howard - Border Flight - May 1936
Leslie Howard - It's Love I'm After (Identical poses)
Leslie Howard - Romeo And Juliet (Identical poses) - July 1936
Rochelle Hudson - Show Them No Mercy - December 1935
Isabel Jewell - Lost Horizon
Al Jolson - The Singing Kid - April 1936
Allan Jones - A Day At The Races
Buck Jones - Boss Rider Of Gun Creek
Arline Judge - Valiant Is The Word For Carrie
Boris Karloff - Night Key
Ruby Keeler - Colleen (Identical poses)
Ruby Keeler - Shipmates Forever (Identical poses) - October 1935
Patsy Kelly - Nobodys Baby (Identical poses)
Patsy Kelly - There Goes My Heart (Identical poses)
Patsy Kelly - Road Show (Identical poses)
Dorothy Lamour - High Wide And Handsome
Priscilla Lane - Cowboy from Brooklyn
June Lang - Wee Willie Winkle
Frances Langford - Hollywood Hotel (Identical poses)
Frances Langford - Palm Spring (Identical poses) - April 1936
Dixie Lee - Redheads On Parade - September 1935
Andrea Leeds - Letter of Introduction
Eric Linden - Sweetheart Of The Navy
Margaret Lindsay - Jezebel
Harold Lloyd - Professor Beware
Carole Lombard - Love Before Breakfast (1 of 2 poses) - February 1936
Carole Lombard - Swing High Swing Low (1 of 2 poses)
Anita Louise - Green Light
Edmund Lowe - Every Days A Holiday
Myrna Loy - The Great Ziegfeld - January 1936
Ida Lupino - Sea Devils
Jeanette MacDonald - San Francisco - June 1936
Fred MacMurray - 13 Hours By Air (Identical poses) - February 1936
Fred MacMurray - True Confessions (Identical poses)
Fredric March - Dark Angel (Identical poses) - September 1935
Fredric March - Romeo And Juliet (Identical poses)
Margo - The Lost Horizon
Herbert Marshall - Daddy And I
Tony Martin - Ali Baba Goes To Town
Jessie Matthews - Paris Love Song
George "Spanky" McFarland - Colonel Spanky
Frank McHugh - Three Men On A Horse
Adolphe Menjou - A Star Is Born (Identical poses)
Adolphe Menjou - The Goldwyn Follies (Identical poses)
Una Merkel - Saratoga
Gertrude Michael - The Last Outpost - August 1935
Ray Milland - Men With Wings
Robert Montgomery - Trouble For Two (Identical poses) - June 1936
Robert Montgomery - Yellow Jack (Identical poses)
Grace Moore - The King Steps Out - April 1936
Frank Morgan - The Firefly
Karen Morley - Last Train From Madrid
Paul Muni - Life Of Emile Zola
Doris Nolan - Top Of The Town
Jack Oakie - The Texas Rangers - July 1936
Merle Oberon - Love Under Fire
Pat O'Brien - China Clipper (Identical poses)
Pat O'Brien - Stars Over Broadway (Identical poses) - November 1935
Dennis O'Keefe - Hold That Kiss
Warner Oland - Charlie Chan at Monte Carlo
Maureen O'Sullivan - The Emperors Candlesticks
Jean Parker - Farmer In The Dell - April 1936
Pat Paterson - Spendthrift - July 1936
Gail Patrick - My Man Godfrey
Joe Penner - Roaming Around
Nova Pilbeam - Nine Days A Queen
ZaSu Pitts - Riddle Of Dangling Pearl
Dick Powell - Page Miss Glory (1 of 2 poses) - August 1935
Dick Powell - Stage Struck (1 of 2 poses)
Dick Powell and Joan Blondell - Broadway Gondolier - July 1935
Dick Powell and Ruby Keeler - Colleen - March 1936
Eleanor Powell - Born To Dance (Identical poses)
Eleanor Powell - Broadway Melody Of 1936 (Identical poses) - October 1935
William Powell - Escapade (1 of 2 poses) - July 1935
William Powell - The Emperors Candlesticks (1 of 2 poses)
Tyrone Power - Alexander's Ragtime Band (Identical poses)
Tyrone Power - In Old Chicago (Identical poses)
Marie Prevost - In Memoriam
George Raft - It Had To Happen - February 1936
Luise Rainer - The Good Earth
Martha Raye - College Holiday
Gene Raymond - Seven Keys To Baldpate - November 1935
Tex Ritter - Hittin The Trail
Ritz Brothers - Goldwyn Follies
Edward G. Robinson - Kid Gallahad
May Robson - Adventures Of Tom Sawyer
Buddy Rogers - Old Man Rhythm - July 1935
Ginger Rogers - Swing Time - October 1935
Will Rogers - In Memoriam - October 1935
Cesar Romero - My Lucky Star
Mickey Rooney - Boys Town
Shirley Ross - Waikiki Wedding
Rosalind Russell - Under Two Flags - May 1936
Randolph Scott - Follow The Fleet - December 1935
Norma Shearer - Marie Antoinette (Identical poses)
Norma Shearer - Romeo And Juliet (Identical poses) - April 1936
Anne Shirley - Mliss
Sylvia Sidney - Accent On Youth (1 of 2 poses) - July 1935
Sylvia Sidney - You Only Live Once (1 of 2 poses)
Milton Sills - In Memoriam - April 1936
Simone Simon - Ladies In Love
Ann Sothern - Smartest Girl In Town
Barbara Stanwyck - Annie Oakley - November 1935
James Stewart - Born To Dance
Margaret Sullavan - So Red The Rose - November 1935
Gloria Swanson - Down Memory Lane Series - July 1936
Gladys Swarthout - Rose Of The Rancho - October 1935
Lyle Talbot - Go West Young Man
Robert Taylor - Personal Property (1 of 2 poses)
Robert Taylor - The Magnificent Obsession (1 of 2 poses) - January 1936
Shirley Temple - Curly Top (1 of 2 poses) - August 1935
Shirley Temple - Captain January (1 of 2 poses) - March 1936
Thelma Todd - In Memoriam - February 1936
Franchot Tone - Mutiny On The Bounty - October 1935
Mr. and Mrs. Franchot Tone (Tone and Joan Crawford) - Courtesy MGM - November 1935
Spencer Tracy - Libeled Lady
Claire Trevor - Big Town Girl
Sophie Tucker - Broadway Melody Of 37
Rudolph Valentino - In Memoriam - January 1936
Marjorie Weaver - Three Blind Mice
Mae West - Every Days A Holiday (Identical poses)
Mae West - Klondike Lou (Identical poses) - January 1936
Michael Whalen - Career Woman
Marie Wilson - Boy Meets Girl
Walter Winchell - Wake Up And Live
Jane Withers - Ginger - July 1935
Donald Woods - Case Of The Stuttering Bishop (Identical poses)
Donald Woods - Big Town Girl (Identical poses)
Fay Wray - They Met In A Taxi
Loretta Young - Shanghai - July 1935
Robert Young - The Bride Walks Out - July 1936
Special Gallery: Stars in Pairs
16 More for the Checklist
Daniel, who provided information about The Movie Fan also shared a list of premiums in his collection. I have not personally seen the following but they make Daniel's checklist:
Joan Crawford - I Live My Life
Bing Crosby - Two for Tonight
Dolores Del Rio - Roads to Town
James Dunn - The Fighter
Douglas Fairbanks, Jr. - Gunga Din
Greta Garbo - Camille
Ann Harding - Witness Chair
Jean Harlow - In Memoriam
Ruby Keeler - Let's Pretend
Anita Louise - The True Story of Louis Pasteur
Jeanette MacDonald - San Francisco
Tony Martin - Kentucky Moonshine
Dick Powell - Page Miss Glory
Gladys Swarthout - Champagne Waltz
Robert Taylor - Northwest Passage
Jane Withers - Rascals
* Note on the above: A strike-through (like this) means I have since seen the item and added it to the checklist/gallery above.
Special Gallery: Multiple Poses
Additional Notes from The Movie Fan
Text as copied from the checklist appearing in the center image above:
Back sets of exclusive linen-like finish photos previously offered are available ONLY to "Movie Fan" subscribers and as a convenience to our readers. Send 35 cents for an annual subscription NOW. These book sets, each containing eight photos, 8x10 inches as indicated, are 15 cents per (?), prepaid, anywhere.
SEPTEMBER: The Late Russ Columbo, Joan Crawford, Greta Garbo, Margot Grahame, Bing Crosby, Bette Davis, Dixie Lee, and Frederic March
OCTOBER: The Late Will Rogers, Eleanor Powell, Ginger Rogers, Franchot Tone, Gladys Swarthout, Ann Harding, James Dunn, and Ruby Keeler
NOVEMBER: The Late Marie Dressler, Mr. and Mrs. Franchot Tone, Pat O'Brien, Ronald Colman, Barbara Stanwyck, Gene Raymond, Margaret Sullavan, and Kay Francis
DECEMBER: Nelson Eddy, The Late Lon Chaney, Claudette Colbert, Ralph Bellamy, Joan Blondell, Robert Donat, Randolph Scott, and Rochelle Hudson
JANUARY: The Late Rudolph Valentino, Miriam Hopkins, Myrna Loy, James Cagney, Alice Faye, Robert Taylor, Phillips Holmes, and Mae West
FEBRUARY: The Late Thelma Todd, Ross Alexander, Henry Fonda, Carole Lombard, George Raft, Wendy Barrie, Fred MacMurray, and Jackie Cooper
MARCH: The Late John Gilbert, Janet Gaynor, Richard Dix, Dolores Costello, Gary Cooper, Ruby Keeler with Dick Powell, Shirley Temple (new pose), and Charles Boyer
APRIL: Grace Moore, The Late Milton Sills, Al Jolson, Jean Parker, Freddie Bartholomew, Frances Langford, Irene Dunne, and Norma Shearer
MAY: Clark Gable (new pose), Joan Bennett, Rosalind Russell, Jean Arthur, Virginia Bruce, John Howard, Clara Bow, and Errol Flynn
JUNE: Bobby Breen, Constance Bennett, Robert Montgomery, Jeanette MacDonald, Warner Baxter, Frances Farmer, W.C. Fields, and Richard Barthelmess
JULY: Robert Young, Gloria Swanson, Katharine Hepburn, Olivia De Havilland, Delores Del Rio, Jack Oakie, Pat Paterson, and Leslie Howard
The eleven sets listed or 88 individual photos will be mailed upon receipt of $1.65 plus 35 cents for one year's subscription to "The Movie Fan," or $2.00 complete. If you want the club's official album, as described on this page, add $1.
Added November 2012: See notes on 1938 copies of the "EMO Movie Star Photo Magazine" HERE.
