About the Blatz Gum Favorite Screen Stars Trading Cards
20 card set.
Oversized cards measure 3-1/2" X 5-1/2 inches.
Paper stock cards.
Issued by Blatz Gum out of Milwaukee, Wisconsin.
Facsimile signature on front. Blatz Gum advertising and checklist on reverse.
ACC (American Card Catalog) designation R197.
Issued no earlier than 1927 because Edmund Lowe's signature includes that date. Likely issued 1928.
I base the 1928 date upon a newspaper search for Blatz Gum advertising which is extremely heavy for the years 1927-1928.
A 1927 article about Blatz refers to their sensational new gum. A 1928 article refers to Grape as their new flavor. Grape is one of two flavors advertised on back of the Blatz Gum Favorite Screen Stars.
Also in 1928 Blatz sometimes ran promotions giving away their gum to children inside movie theaters.
Blatz Gum was very active in the press during these two years. A promotional card set seems consistent with their other activities.
Gallery of Blatz Gum Favorite Screen Stars Trading Cards
The following gallery shows off the complete set of 20 Blatz Gum Screen Stars Trading Cards.
Just click on any image to open to full size and from there you can scroll through them all. Text checklist of pictured cards found below.
Available for Immediate Sale in the Immortal Ephemera Store:
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Blatz Gum Favorite Screen Stars Trading Cards Checklist
1 - Ben Lyon - First National Pictures
2 - Vera Reynolds - Cecil B. DeMille Player
3 - William Haines - Metro-Goldwyn-Mayer Player
4 - Jack Mulhall - First National Featured Player
5 - Anita Stewart - Tiffany Productions
6 - Billie Dove - First National Pictures
7 - Charlie Murray - First National Pictures
8 - Edmund Lowe - Fox Films
9 - Renee Adoree - Metro-Goldwyn-Mayer Star
10 - Dorothy Mackaill - First National Pictures
11 - Jean Hersholt - Paramount Player
12 - Conrad Nagel - Metro-Goldwyn-Mayer and Warner Bros.
13 - May McAvoy - Warner Brothers Productions
14 - Molly O'Day - First National Pictures
15 - Betty Bronson - Best known by "Peter Pan" - Paramount
16 - Evelyn Brent - Paramount Player
17 - Gwen Lee - Metro-Goldwyn-Mayer Player
18 - Lew Cody - Metro-Goldwyn-Mayer Player
19 - Phyllis Haver - Cecil B. DeMille Featured Player
20 - Our Gang Comedy - Hal Roach Productions