All 25 cards from this 1937 Lloyd and Sons tobacco card set are shown in the gallery below. There are 24 different pre-code era film actresses shown, for some reason there are two different Joan Crawford cards, #'s 1 and 17.
1937 date is taken from Murray's Guide. Other sources name 1932 as the issue date based on the stars included and the film titles named.
Lloyd & Sons issued three additional series of cards with a glossy finish as well Series 1 (1935) comprises cards #1-27; Series 2 (1935) cards #28-54); and Series 3 (1936) cards # 55-81.
Each card measures approximately 1-7/16" X 2-11/16". Black and white photos with a brownish/sepia type tone. Attractive borders. Matte finish on front, biographical text on back.
The entire set follows with a text checklist at the bottom of the page. The 26th example is the reverse side of card #25. Just click any image to enlarge--once enlarged you can also scroll through them all. Click again to exit enlarged photo. Enjoy!
Available right now in the Immortal Ephemera Store:
1937 Richard Lloyd & Sons Cinema Stars (Matt) Checklist:
1 - Joan Crawford
2 - Anita Page
3 - Mabel Poulton
4 - Corinne Griffith
5 - Miriam Hopkins
6 - Colleen Moore
7 - Laura La Plante
8 - Greta Garbo
9 - Jeanette MacDonald
10 - Billie Dove
11 - Norma Shearer
12 - Joan Bennett
13 - Loretta Young
14 - Bessie Love
15 - Betty Compson
16 - Dolores Del Rio
17 - Joan Crawford
18 - Clara Bow
19 - Jean Harlow
20 - Janet Gaynor
21 - Ann Harding
22 - Marlene Dietrich
23 - Elissa Landi
24 - Marion Nixon
25 - Dorothy Mackaill
