"Beware ..." This is how many papers teased it in the days ahead of local arrival—
Above: Clipped from the New Castle News of New Castle, PA, July 7, 1932, page 13.
All clippings discovered through Newspapers.com.
Mr. Jones had an ingenious idea:
Above: Clipped from the Eugene Register-Guard of Eugene, OR, June 30, 1932, page 13.
But the real ads knew what to push:
Above: Clipped from the Salt Lake Tribune, June 26, 1932, page C-3.
Sometimes they didn't get it quite right:
(I'm sure Gene and Lester appreciated the correct spelling of Tallulah!)
Above: Clipped from the Jefferson City Post-Tribune of Jefferson City, MO, June 22, 1932, page 2.
Above: Clipped from the Santa Ana Register, July 2, 1932, page 10.
Above: Clipped from The News Palladium of Benton Harbor, MI, July 1, 1932, page 2.
Look for my full review of Jean Harlow in Red-Headed Woman early next week. Here's my Amazon link to Forbidden Hollywood Volume 1 if you'd like to grab a copy to follow along with (though I'd be surprised if you don't have this one already).