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You are here: Home / Movie Collectibles / 1950 Harlich Corporation Movie Star Punchboard Advertisement

1950 Harlich Corporation Movie Star Punchboard Advertisement

September 7, 2012 By Cliff Aliperti Leave a Comment

Helen Twelvetrees, Pefect Ingenue by Cliff Aliperti
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Another ad I ran across was a distributor’s ad for 5¢ and 10¢ Movie Stars and Cash Punchboards. The following ad showed up in the August 5, 1950 issue of Billboard Magazine:

Movie Star Punchboard advertisement

We haven’t ever discussed Punchboards on the site before. Movie Stars aren’t really the selling point here; gambling is.

See how, for example, the 5¢ version of the game advertises that it takes in $100.00 and pays out $56.26 producing a profit of $43.75? A bar proprietor couldn’t lose on these babies.

A patron pays their nickel to the house and receives a metal punch (like a key) to push through any remaining sealed hole on the punchboard. When the patron slides the punch out it contains a slip of paper noting the prize or noting a code to the prize (this is gambling, after all, and wasn’t always legal).

Our movie star board (and I see Betty Grable up at the top left there) issued by the Harlich Corporation notes that it’s a 2,000 hole board with 44 “window winners, each containing a packet of beautifully lithographed movie star stamps, with cash awards underneath.” 462 total stamps are contained in the board in packets of 6, 9 and 12 stamps each.

I haven’t handled a punchboard in many years, long enough ago that when I did I was still dealing sports cards and it was a sports themed board. I got a refresher on the hobby over at Punchboard.com.

[phpbaysidebar title=”Punchboards on eBay” keywords=”Punchboard” num=”5″ siteid=”1″ sort=”StartTimeNewest” minprice=”39″ id=”2″]

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Filed Under: Movie Collectibles Tagged With: harlich corporation, movie star punchboards, punchboards

← Sposin’ You Pulled $300 Out of a Pack of Strollers? 1935 Lipton’s Movie Star Stamps from Australia – Advertisement, Checklist →

About Cliff

I write about old movies and movie stars from the 1920s to the 1950s. I also sell movie cards, still photos and other ephemera. Immortal Ephemera connects the stories with the collectibles. Read More…



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