1935 Lipton’s Movie Star Stamps from Australia – Advertisement, Checklist

I ran into a couple of neat old ads tonight while seeking out information about the Girls' Mirror Star Stamps. I figured now was the time to share them or otherwise likely forget about them until the next time they came up!

First up, out of Australia comes this half-page Lipton advertisement from The Daily News out of Perth, August 15, 1935.

Lipton is running an interesting promotion based around a series of movie star stamps picturing Warner Brother stars. I've included images in various sizes because, as you're about to see, I couldn't capture a shot of the full ad in a size that made it legible:

The offer from Lipton's is explained in a series of four semi-complicated steps which lead to redemption of your stamps (scarcity!) in exchange for free seats at the movies.

First be sure that your grocer gives you a Warner Brothers stamp photo when you purchase Lipton tea. Next, head to the nearest movie theater mentioned in the ad and request a special card to which you'll affix your stamps. Once you stick six different stamps--no duplicates!--to the card, either bring it in person or (thankfully) mail your card to the offices of Movie Weekly, Ltd.

That earns you one free theater seat.

You also receive another card, this one with names on it by the empty squares, to fill for more free seats. This second ticket seems a bit more challenging as you have to match your stamps to the names on the new card.

Following is the main text of the ad over two separate scans--click either of these photos to enlarge and you should be able to read all of the details for yourself from there.

The top half also includes several black & white sample images of the stamps themselves. Pictured in those images, from top to bottom, are Kay Francis, Dick Powell, Dolores Del Rio, Joe E. Brown, Leslie Howard and Marion Davies: