"Phil Harris says to Alice Faye: 'Luckies sure taste mild and smoke smooth!'"
I was paging through some discarded issues of the Saturday Evening Post hoping to come up with something good to write about for my magazine collecting site when I came upon this ad. The bright colors are what led me to decide to share it, and it would have been even prettier if my scanner was big enough to fit the entire large format page!
The ad appeared in the August 5, 1950 edition of the Saturday Evening Post, a full five years after Alice Faye had left her film career at 20th Century Fox behind her. After her disappointment with Fallen Angel (1945) Alice wouldn't return to the screen until 1962's State Fair.
Faye had previously been married to singer and actor Tony Martin (who's still with us having just celebrated his 99th birthday on Christmas day!) but her marriage to bandleader and funnyman Phil Harris would be the one that would stick.
Their 1941 wedding came as a surprise, especially to friends who considered them poorly matched and never thought the union would last. Alice Faye was Mrs. Phil Harris for 54 years until his death in 1995 at age 91.
At the time of this ad Alice and Phil were starring in the successful Phil Harris-Alice Faye Show on radio, a domesticated spin-off of Phil's popular persona on Jack Benny's long running hit radio program.
Old Time Radio Catalog offers 107 episodes of the Alice Faye-Phil Harris Show, approximately 53 hours of entertainment, on two mp3 CDs for just 10 bucks. Check that deal out at OTRCAT.com and listen to a sample clip of Phil and Alice on that page as well.
I thought I didn't like musicals. But man, I love the 1930's, so it wasn't too tough for Busby Berkeley, Fred & Ginger, and especially Alice Faye to change my mind. Now I realize I just don't like post-World War II musicals. I'm flexible though, time and exposure could always change that.
The thing about those personalities named above is that Berkeley along with Astaire & Rogers are more about visual delights. At times the songs seem incidental when watching either a rollicking bit of Berkeley choreography or finding your eyes glued to the dazzling Fred and Ginger. But Alice Faye, more often than not, just stands there and sings. Not only is that enough, but it's as much as the others. She doesn't need to move.
My favorites seem only limited by what I've managed to see so far. In Old Chicago (1937) is an early favorite for me and I still love it. But even though it's what first hooked me on her that one has a lot more going on than just Alice Faye.
I've also now watched the trio of Alexander's Ragtime Band (1938), Lillian Russell (1940) and Tin Pan Alley (1940) several times apiece and they grow on me a bit more each time. Ironically my favorite Alice Faye movie may actually be the non-musical, Hollywood Cavalcade (1939), a celebration of silent slapstick which is probably more fun than good.
I think Rose of Washington Square (1939) may be up next for me as I'm waiting for Amazon to credit me on some Christmas returns. My cart is filling to excess mighty fast though, I hope they receive my returns soon!
The images in the gallery shown above are from a series of vintage shots I picked up several months ago and have been offering for sale on eBay
. They can also be seen inside the main Alice Faye gallery on my Alice Faye hub page.
For more about Alice Faye I highly recommend Jane Lenz Elder's 2002 biography Alice Faye: A Life Beyond the Silver Screen
 |
 Alice Faye Signed Framed 16x20 Photo Display JSA $149.99 Time Remaining: 4h 21m Buy It Now for only: $149.99 |
 Alice Faye Signed Framed 11x14 Photo Display $124.99 Time Remaining: 4h 54m Buy It Now for only: $124.99 |
 Autographed 8x10 Photograph Signed and Inscribed by Alice Faye 109007 $175.00 Time Remaining: 4h 59m Buy It Now for only: $175.00 |
 GYPSY ROSE LEE + AMECHE + ALICE FAYE 1937 NEAR MINT $139.95 Time Remaining: 7h 39m Buy It Now for only: $139.95 |
Interesting that Phil Harris lived until 91 with all those cigarettes. And they say smoking cuts your life short.
@Tom while I can’t say for sure I doubt he was puffing away into his 90’s!
Dealing in these old magazines it’s amazing to see how many different stars, athletes and other celebrities can be found on a back cover with a cigarette sticking out of their mouths.
While seemingly everybody smoked back then I wouldn’t be surprised if a few of them didn’t smoke at all but were willing to light up for a piece of that endorsement money!